Metro Diner

St John created The Want What You Want brand platform to showcase and lean into what makes Metro so unique and delicious — its indulgent dishes. combined with mouthwatering visuals and bold headlines, this campaign welcomes diners and encourages them to treat themselves. And that's exactly what they did. Metro increased millennial interest, traffic and sales by focusing on what differentiates themselves...amped up flavors, big portions and a welcoming atmosphere.