Wonderbird

We were excited for the opportunity to first name, and then bring the Wonderbird brand to life – a new chicken-focused QSR concept that offers diners the quality and experience of a standout dine-in restaurant with the speed and convenience of fast food. While the product and experience easily stand out from competitors, the name and branding also had to break through the crowded and warring QSR and fast casual restaurant categories.

As the name suggests, Wonderbird looks and acts quite differently from the rest of the category. We call it “Fast. Craft. Food.” Sleek, modern with just the right touch of whimsy. All brand elements ladder up to the experience of getting down-home good food with the flair of a contemporary cutting-edge establishment.